New features and updates
A well-labelled account is far easier to work with, but labelling by hand is the job nobody gets round to. The API can now do it, so your AI tools can take it on.
Ask your assistant to sort your keywords into groups that mean something to you: branded and competitor terms, top priorities, or the keywords behind each ad campaign. Have it tag projects by brand or by client. New keywords can be labelled the moment they're added, so nothing ends up in an unsorted pile.
Then filter any view down to exactly the group you care about and see how it's performing.